Additional level packs
As paid downloadable content
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Emmanuel Mathis commented
I don't think tabs are good, there are already a lot of them, and users who just bought the full version will see additional paid content directly on the main screen, which isn't great.
I would rather put a button on the bottom of the overview page, which opens a list of available packs. Showing a simple image preview of one of the levels of each pack is enough I think, there isn't much differences between them.
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Great idea! What's the best way to display them?
One page per level pack like the packs are now (with an unlock button at the top)?
All level packs on a single page (always last "stage") - like the current "overview" UI?
Entirely new UI screen?